phones featuring Midwest Mortgage application

Demystifying Home Financing

Buying a home can be an intimidating process. We worked with Midwest Mortgage to create a marketing site designed to make shopping for a loan as easy as possible. Custom-built mortgage calculators clearly identify costs and benefits and help clients make important decisions. A conversational form guides them through the application process all while collecting lead information in Salesforce.

  • WordPress
  • Web Development
  • Design

Bells and Whistles

The Midwest Mortgage site was built on WordPress. The back-end is equally as beautiful as the front-end, giving admins a wide range of customization and content management. We built seven javascript calculators, with the goal to simplify tools with lots of parameters. The calculators are cross-browser, cross-device friendly.

Generating More Leads

We also created a conversational form that guides clients through the loan application process and lets clients begin the lending process without the hassle of going to a bank. The form integrates with their lead platform, which automatically sends leads to all available mortgage specialists.

conversational mortgage application

Working with AMBR Detroit was a tremendous success. We received professional and individualized services. Our financial institution would highly recommend them!

Charles Cheaib, Mortgage Loan Originator