dencap ux elements

Modernizing the Shopping Experience for Dental Insurance

Dencap has been providing high quality dental insurance at affordable rates for over 25 years. However, for most of their history they relied on paper forms and outdated business tools. We worked with Dencap to create a modern dental insurance website complete with live chat, conversational enrollment forms, a dentist locator tool, and clearly laid out dental plan information. The new site transformed their business from 100% paper enrollment to 70% digital, saving them time, money, and providing a better customer experience.

  • Web Development
  • E-Commerce
  • Design
  • Analytics & Reporting
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  • Online Enrollment

    We created a custom enrollment form that communicates with the Dencap Microsoft Azure based CRM for a seamless business flow. The form has a conversation feel that simplifies unfamiliar insurance terms. It also has robust analytics that allow us to continually learn and refine the user experience.

    Dencap Mobile Enrollment
  • Information At Your Fingertips

    In an industry dominated by giant corporations, Dencap sets themselves apart by providing excellent customer service and fair, transparent pricing for high-quality dental coverage. We designed their site to support this mission with modern customer service, and providing an easy way to get to important information like providers in your area.

    Dencap Store Locator

The Results

Together with the Dencap team, we were able to modernize the way they were doing business. Before the new site was launched, they were gathering 100% of their enrollment applications via paper. With the addition of a conversational, online enrollment form, a provider locator tool, and providing detailed insurance plans, the enrollments changed to 70% online.

  • 70%

    of new enrollments captured thru the site

AMBR Detroit built back-end functionality that gave our company the control to easily update and make changes. Their expertise and talent led to a beautiful website leaving us impressed!

Angela Lentine, Manager of Strategic Initiatives