Automating The Loan Origination Process

September 18, 2019

surge animation

We recently launched a new website with a refreshed brand for Surge to help market a loan origination platform powered by Salesforce. Surge provides access to faster funding, in fewer steps, with digital lending solutions.

We worked with Surge to develop a brand and marketing site that communicates their bold new vision for the future of mortgage lending.

Our Approach

We created a visual style that simultaneously communicates specific features of the product, while also underscoring speed and efficiency. The bright colors and 3-dimensional shapes inject a little fun into a typically formal industry. Playful illustrations bring the product to life, animating through delightful scenes that capture both the spirit and purpose of the product at once.

See the full pixels at:

Audrey Coxford

Audrey is the Director of Product Design at AMBR Detroit, overseeing the strategy, design, and implementation of digital products and services across mobile, desktop and emerging electronics platforms.

Published on: September 18, 2019

Last modified on: July 16, 2020